Practical, jargon-free advice on the things that actually win you jobs: a website you own, your Google Business Profile, reviews, and where your next customers are really looking. No fluff, no hard sell.
Every trade has a busy season and a quiet one. The UK demand pattern season by season, what to promote six to eight weeks ahead, and how to fill the slow months using the customers you already have.
Read the guide →Customers already have WhatsApp, so it is one of the quickest ways to win work. How to set up WhatsApp Business for free, reply fast, send quotes and photos, and add a one-tap chat button to your website.
Read the guide →Being a sole trader is not the problem, looking scrappy online is. Eight cheap, honest fixes, a website you own, a business email, a complete Google profile and more, that make one person look every bit as established as a big firm.
Read the guide →Customers searching on mobile data give up in seconds. How to test your site speed properly, what really slows a trade website down, and the fixes worth doing in order.
Read the guide →Your happy customers are the cheapest source of new jobs you have. A simple follow-up system, thank you, stay in touch, ask for referrals, that turns past work into repeat jobs and word of mouth.
Read the guide →Your accreditations are some of the most persuasive things you can put online. Where to place Gas Safe, NICEIC and Part P badges, how to show them honestly with checkable numbers, and the rules on what you can claim.
Read the guide →Homeowners check you out before they commit to an extension or renovation. How UK builders win the bigger jobs, showing your best projects, photos, reviews, accreditations and a clear process.
Read the guide →For visual trades, before-and-after photos are your best salesperson. What to shoot on every job, how to take a good picture on a phone, and where to put it to win more work.
Read the guide →Emergency jobs go to whoever is found first and answers fastest. How UK plumbers and electricians win more call-outs, local search, clear hours, one-tap contact and fair call-out pricing.
Read the guide →An honest look at whether paid Google Ads pay off for UK trades, what they cost, when they win work, when to skip them, and the free basics to sort first.
Read the guide →Reply fast, qualify the job, send a clear written quote and follow up once, a simple system for turning more of the enquiries you already get into booked jobs.
Read the guide →The exact sections a UK tradesperson needs, in order (headline, contact button, services, areas, reviews, photos and contact details), to turn a phone visit into a booked job.
Read the guide →The Google Business Profile, website and review steps that put UK tradespeople in the local map results, and where customers actually search.
Read the guide →How to pick a short, memorable web address for your trade business, the best formats.co.uk vs .com, what to avoid, and what to do if your name is taken.
Read the guide →What to include, what to cut, and a simple copy-and-fill template for an about section that turns cautious visitors into enquiries.
Read the guide →The honest answer for UK trades, what social media and a website each do, which to skip, and where to put your time first.
Read the guide →A simple, honest method to quote jobs, cover your costs, charge a fair rate, and win more of the work you quote without racing to be the cheapest.
Read the guide →Ten low-cost, practical ways to win more local jobs, from your Google Business Profile to a simple website and steady reviews.
Read the guide →An honest comparison of lead-gen sites versus owning your own website, the real costs, the trade-offs, and what most tradespeople should do.
Read the guide →A step-by-step guide to the single most powerful free tool for getting found locally, and how to make yours outrank competitors.
Read the guide →The nine things every tradesperson's website needs to turn a quick phone search into a booked job, and the mistakes that lose you work.
Read the guide →Why reviews win you jobs, how many you need, and a simple system to get a steady stream of genuine 5-star reviews without feeling pushy.
Read the guide →I build clean one page websites for UK trades, £299 one-off, no monthly fees.
